Sir Ernest Shackleton when he was about to set out on one of his expeditions, printed a statement in the papers, to this effect:
“Men wanted for hazardous journey to the South Pole. Small wages, bitter cold, long months of complete darkness, constant danger. Safe return doubtful. Honor and recognition in case of success. Ernest Shackleton, 4 Burlington Street.” [May 15, 1913]
In response to his posted ad, Shackleton was supposedly flooded with 5,000 responses, men clamoring to take their chances on the icy southern continent. [September 10, 1913]
(When the survivors returned, WWI was on, so they joined the military.)
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